Email Marketing, Advertising & Outbound
Email, voice and paid media managed from one product and one set of records, with consent, suppression, preference and deliverability as visible surfaces rather than hidden middleware.
Owned and paid channels, under one governance model.
Email, voice and paid media are managed in the same product, from the same records, under the same gates. Audiences are built from live records rather than exported spreadsheets, templates are versioned and judged like any other proposed content, and attribution runs back to the mission that started it.
The control surface for every channel.
One place that shows which channels are configured, which are permitted, what is queued, what was suppressed and why. Deliverability health for the sending estate sits alongside it, because a governed programme that lands in spam is still a failed programme.
- Email marketing, mailing lists, segments and versioned templates
- Consent ledger, suppression centre and preference centre
- Deliverability — domain, authentication and reputation health
- Provider configuration, which is what makes a channel executable at all
- Channel analytics attributed back to the mission
Advertising in the same system as everything else.
Eleven advertising surfaces — campaigns, ad groups, creatives, audiences, keywords, landing pages, retargeting, budget, attribution and analytics — built from the same account and contact records the CRM holds, so paid targeting and owned outreach are not two disconnected pictures of the same market. Voice campaigns run under the identical consent, suppression and approval chain as email.
